TONY THARAE

Freethink Media is building a new media brand with a singular purpose: To deliver inspiring stories from the frontiers of a changing world. The branding and identity of their growing programming slate had to reflect that energy and ethos.

Freethink Media is building a new media brand with a singular purpose: To deliver inspiring stories from the frontiers of a changing world. The branding and identity of their growing programming slate had to reflect that energy and ethos.

Freethink Media is building a new media brand with a singular purpose: To deliver inspiring stories from the frontiers of a changing world. The branding and identity of their growing programming slate had to reflect that energy and ethos.

Freethink Media is building a new media brand with a singular purpose: To deliver inspiring stories from the frontiers of a changing world. The branding and identity of their growing programming slate had to reflect that energy and ethos.

The Oslo Freedom Forum – called “Davos for dissidents” by the BBC – brings together human rights activists to collaborate, connect, learn, and share stories of their struggles to champion freedom and universal human rights around the globe. In its seventh year, the Human Rights Foundation wanted to inject renewed energy and life into what had become a somber and quiet brand.

The Oslo Freedom Forum – called “Davos for dissidents” by the BBC – brings together human rights activists to collaborate, connect, learn, and share stories of their struggles to champion freedom and universal human rights around the globe. In its seventh year, the Human Rights Foundation wanted to inject renewed energy and life into what had become a somber and quiet brand.

The Oslo Freedom Forum – called “Davos for dissidents” by the BBC – brings together human rights activists to collaborate, connect, learn, and share stories of their struggles to champion freedom and universal human rights around the globe. In its seventh year, the Human Rights Foundation wanted to inject renewed energy and life into what had become a somber and quiet brand.

The Oslo Freedom Forum – called “Davos for dissidents” by the BBC – brings together human rights activists to collaborate, connect, learn, and share stories of their struggles to champion freedom and universal human rights around the globe. In its seventh year, the Human Rights Foundation wanted to inject renewed energy and life into what had become a somber and quiet brand.

Warner Bros. wanted to rebrand their Studio Tours division in a landscape dominated by other industry players like Universal Studios. They needed a brand that energized the rich history and immense IP associated with one of the oldest, most respected studios in the world.

Warner Bros. wanted to rebrand their Studio Tours division in a landscape dominated by other industry players like Universal Studios. They needed a brand that energized the rich history and immense IP associated with one of the oldest, most respected studios in the world.

Warner Bros. wanted to rebrand their Studio Tours division in a landscape dominated by other industry players like Universal Studios. They needed a brand that energized the rich history and immense IP associated with one of the oldest, most respected studios in the world.

Warner Bros. wanted to rebrand their Studio Tours division in a landscape dominated by other industry players like Universal Studios. They needed a brand that energized the rich history and immense IP associated with one of the oldest, most respected studios in the world.

Warner Bros. wanted to rebrand their Studio Tours division in a landscape dominated by other industry players like Universal Studios. They needed a brand that energized the rich history and immense IP associated with one of the oldest, most respected studios in the world.

Warner Bros. wanted to rebrand their Studio Tours division in a landscape dominated by other industry players like Universal Studios. They needed a brand that energized the rich history and immense IP associated with one of the oldest, most respected studios in the world.

The Henry Ford Museum has a rich legacy in American History. Their new brand needed to channel that tapestry, while providing the opportunity for growth and evolution.

The Henry Ford Museum has a rich legacy in American History. Their new brand needed to channel that tapestry, while providing the opportunity for growth and evolution.

The Henry Ford Museum has a rich legacy in American History. Their new brand needed to channel that tapestry, while providing the opportunity for growth and evolution.

Arrow Electronics, a global technology brand, sponsored a series of vehicles for the Indy 500. The branding of those vehicles, performance suits, and storage and transport trailers needed to reflect their brand and their “Five Years Out” ethic.

Arrow Electronics, a global technology brand, sponsored a series of vehicles for the Indy 500. The branding of those vehicles, performance suits, and storage and transport trailers needed to reflect their brand and their “Five Years Out” ethic.

Arrow Electronics, a global technology brand, sponsored a series of vehicles for the Indy 500. The branding of those vehicles, performance suits, and storage and transport trailers needed to reflect their brand and their “Five Years Out” ethic.

Arrow Electronics, a global technology brand, sponsored a series of vehicles for the Indy 500. The branding of those vehicles, performance suits, and storage and transport trailers needed to reflect their brand and their “Five Years Out” ethic.

Qualcomm was preparing to celebrate their 25th anniversary, and as part of that celebration, launch a museum in their corporate headquarters in San Diego. The unique challenge — that the museum itself, and all its branding, needed to be completed in less than four months, ahead of an unveiling to all 16,000+ global employees during an multi-day anniversary event.

Sientra was a company with strong market equity in the aesthetic space. The challenge was to update their brand, beginning with the development of a sub-brand identity for the company’s recent acquisition of the BioCorneum product.

Coco Libre’s existing packaging was based a bit too closely on an existing coconut water beverage brand. With an impending rollout to new retailers including Whole Foods, they needed a new product brand that was both an evolution of their existing brand and targeted toward the quickly-growing high-end organic market.